WATCH: Apple’s Ambitious Sustainability Goals Challenge the Tech Industry

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Apple has announced an ambitious new environmental goal: to make all of its products from either recycled materials or renewable resources.

In this interview for VICE News, Apple’s V.P. of Environmental and Social Initiatives, Lisa Jackson, goes into detail about this initiative and more.

From the accompanying article on VICE:

In 2014, less than 16 percent of global e-waste was recycled, according to a United Nations University report. And Jackson conceded that only a small amount of what’s contained in an iPhone comes from recycled material. Eventually, Jackson said, the company will combine high-quality recycled metals bought from suppliers with those taken from old Apple products returned by customers. “We are committing as a company to not necessarily having to source from the earth for everything that we need,” Jackson said.

What do you think about Apple’s new goal? Tweet us @greenerideal and let us know.

  • Greener Ideal Staff

    Greener Ideal helps you live your life in more sustainable ways with green living tips and commentary on the latest environment news. We want to protect the planet and reduce our collective carbon footprint.