Bowing pressure from a major shareholder, Dunkin Donuts is the latest in a long line of companies to announce a shift to so-called “green” palm oil in its recipes. But some are questioning whether pledges from big brands like Unilever, McDonalds, [...]
Before you get up in arms about what you’re about to see, know that it’s a tongue-in-cheek parody of the typical PR stunts and greenwashing marketing we see come out of the oil industry. The official description of the video is below: [...]
Many businesses are going green these days, but only the best green businesses would be ranked as one of the Top 5 Global Green Retail Brands – or so you would think. A recent ImagePower survey on global green brands has shown that what people [...]
Despite the efforts of many businesses, a new CSR study shows that Americans are not falling for greenwashing. In fact, the research from the 2011 Cone Green Gap Trend Tracker shows that 71% of people will stop buying the product altogether if they [...]
“Package made from 90% Post Consumer Waste” “Bio-degradable” “Energy Star certified” People looking to try and reduce their environmental impact are looking to the products they purchase, and trying to reward the corporations that provide them with [...]
It may be a shock to most people to learn that Forbes Magazine‘s “Green Company Of The Year” also funds lobby groups that question climate change, has pled guilty to killing migratory birds in 5 states, and is also the [...]
