Tags Greenwashing

Tag: greenwashing

Are rooftop beehives just a brand buzz exercise for companies?

What links the London Stock Exchange, posh grocer Fortnum & Mason and the Scottish parliament building in Edinburgh? All great institutions, of course, but they have also proudly introduced beehives to their rooftops. In...
Palm oil sign

Is Switching to “Green” Palm Oil Even Possible?

Bowing pressure from a major shareholder, Dunkin Donuts is the latest in a long line of companies to announce a shift to so-called “green” palm oil in its recipes. But some are questioning whether...
greenwashing

Green Products: Are You Green, How Green, And Who Says So?

Many businesses wishing to jump on the bandwagon of the green movement because of the positive social outlook and higher credibility that might follow (not to mention the plausible increased profits) do so either...
Pollution

Greenwash: Tips for spotting genuine green companies

Greenwashing is the general term used to describe the practice of companies who are engaging in what they claim to be environmentally friendly activities, without actually doing so.  A great example of this is...
Phoney Shell app

Phoney Shell app draws attention to environmental damage from oil

Before you get up in arms about what you're about to see, know that it's a tongue-in-cheek parody of the typical PR stunts and greenwashing marketing we see come out of the oil industry. [youtube...
green retail brands

Greenwashing Report: Top 5 Global Green Retail Brands

Many businesses are going green these days, but only the best green businesses would be ranked as one of the Top 5 Global Green Retail Brands - or so you would think. A recent...

New CSR Study Shows Greenwashing Doesn’t Work, Fake Green Business Doesn’t Prosper

Despite the efforts of many businesses, a new CSR study shows that Americans are not falling for greenwashing. In fact, the research from the 2011 Cone Green Gap Trend Tracker shows that 71% of...
greenwashing

Greenwashing: Just Saying “Eco-Friendly” Isn’t Good Enough

“Package made from 90% Post Consumer Waste” “Bio-degradable” “Energy Star certified” People looking to try and reduce their environmental impact are looking to the products they purchase, and trying to reward the corporations that provide...
exxon valdez

Forbes Magazine Picks ExxonMobil As Its ‘Green Company Of The Year’

It may be a shock to most people to learn that Forbes Magazine's "Green Company Of The Year" also funds lobby groups that question climate change, has pled guilty to killing migratory birds in...

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