I haven’t regularly worn a watch for many years – I’m of the generation that finds it easier to check my iPhone than my wrist when I need to know the time, and when you’re typing on a keyboard most of the day, a watch often gets in the way.
But JORD’s line of wood watches has made me think twice about my “watchless” habits.
Each watch is handcrafted from natural wood, with a stainless steel clasp and scratch-proof glass faces. Some of the higher end models include a carbon fiber face for additional protection.
JORD’s mission is to use stylish wood to bring people back to nature and away from metal and rubber, stating:
“we have become obsessed with using natural materials to offer a unique fashion flare. Our wood watches are one of a kind, premium quality time pieces, hand-crafted with sustainable materials from all over the world.”
When I first put on my JORD wood watch, (the “Fieldcrest”) The first thing I noticed is that the wood that makes up the watch is incredibly light, so much so it’s easy to forget you’re wearing something on your wrist. Though it may seem like the wood is just a cover for some metal underneath, when you feel the watch’s lightness you can understand it’s really wood, through and through.
The clasp of the watch is very reliable, making it easy to attach and remove the watch easily, with. All it takes is a simple squeeze to release.
All in all, the JORD wood watch is incredible smooth and comfortable to wear, and a great time piece for anyone who values sustainability and the environment.
In a time when someone’s watch is used to communicate their wealth and status, it’s refreshing to see a product that instead communicated its wearer’s ethics – in this case, sustainability.