Hydrogen fuel cell car

Part of the difficulty with creating resonant commercial messages showcasing the value of alternatively-powered vehicles, is the lack of a nationally situated re-charging/re-fueling infrastructure. Production and sales numbers are fine on the face of it, but if a customer can’t find a place to plug-in, or in the case of H2, fill-up; then the ownership motive proposition comes to a quick stop, based on the most of all simple objections: practicality.

Now, however, the U.S. Energy Department, in conjunction with major car-makers, fuel suppliers, and hydrogen fuel-cell developers, have launched a new, nationally-relevant hydrogen infrastructure effort entitled ‘H2USA.’

According to Assistant Secretary for Energy Efficiency and Renewable Energy David Danielson, “Fuel cell technologies are an important part of an all-of-the-above approach to diversify America’s transportation sector, reduce our dependence on foreign oil and increase our competitiveness in the global market.”

“By bringing together key stakeholders from across the U.S. fuel cell and hydrogen industry, the H2USA partnership will help advance affordable fuel cell electric vehicles that save consumers money and give drivers more options.”

Some of the more prominent commercial partners include; the Association of Global Automakers and the Electric Drive Transportation Association, plus auto-makers such as Hyundai Motor America, Honda N.A. R&D, Mercedes-Benz USA, Nissan N.A R&D, and Toyota Motor North America.

“The fact that a number of entities are coming together to work together, is a very positive sign,” said President & Executive Director, Fuel Cell and Hydrogen Energy Association Morry Markowitz.

The group plans to initially orient itself to interests ranging from design support for research and development of new vehicle products, reasonable technical and sales expectations derived from substantive marketing research, and conduct a series of comprehensive infrastructure test projects, similar to the newly announced H2 ‘Fast Fill’ site at Torrance California’s Honda Headquarters.

Related:   Hydrogen Fuel Can Be Easily Integrated into More Gas Stations in California
Rick Carlton has worked as a journalist, writer, researcher, editor, publisher and technologies professional for many years. His bylines have appeared in a host of domestic/international newspaper, magazine and online outlets including; The Auto Channel, Finland’s Teknikan Maalma, Unilever’s The Adrenalist, The Tribune Newspapers, The Austin Business Journal, Crutchfield Labs Research, Crowdfunding Guide and National Business Media’s magazine group. In addition to his publishing career, he served as a C-Level executive/consultant for a wide-range of private and public sector companies, and also taught as a professional instructor within the Coastline Community and Cerritos College systems. He has also served as a press/media consultant for a range of professional motorsports organizations including work for Diamond Rio Racing (NASCAR), Taylor Racing (ARCA), Jimmy Wellman Racing (NASCAR), and others.



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