General Motors and Netflix are teaming up to give electric vehicles their moment in the spotlight, showing how pumped people are for a fully electric future.
They’re kicking things off with a commercial called “EVs On Screen.”
“We are united in creating a better, more sustainable future for our world as we bring everybody in on EVs.”
“Entertainment has a huge impact on culture. We want to make EVs famous on streaming, small and silver screens to build an EV culture through storytelling that incorporates the experiences of driving and owning an EV,” said GM Global Chief Marketing Officer Deborah Wahl.
“Netflix is a great partner because of the company’s compelling storytelling, commitment to sustainability and track record of sparking conversations that shape cultural trends.”
Will Ferrell rides in a GMC HUMMER EV Pickup as part of the GM-Netflix ad spot
Behind the scenes of the GM-Netflix EVs on Screen ad shoot featuring Will Ferrell and the Cadillac LYRIQ.Catch the commercial live during this weekend’s SuperBowl.
