Fisker Aiming To Get Back In The PHEV Game with Revamped Karma

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Fisker Karma

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Wanxiang Group Co. President Pin Ni, who is responsible for the recovery and re-start of troubled Fisker Automotive suggests that it will be some time before the brand can begin manufacturing again,

“…the biggest issue is to solve the problems. There are about 250 bugs in this we need to de-bug. I often say that Wanxiang can afford to make cars, but Wanxiang cannot afford to make bad cars.”

One may remember that the Fisker Karma was launched in 2007 amid prodigious amounts of hoopla for its hybrid-electric powerplant, and exotic looks. At the time, it appeared that Tesla Motors was going to have a fight on its hands, but in the end the competition came to naught, as the Fisker proceeded to meltdown due to a host of quality assurance problems, issues with the EPA and its measured mileage statements and production delays, on top of issues with the car’s battery system and its propensity to catch fire.

Subsequently the brand had to file for bankruptcy in 2013, followed by an assets purchase by Chinese Wanxiang Group. The company then proceeded to move the California operation off-shore, and believed that the new owners would quickly put the brand right. Now, that plan is no longer viable.

“Our goal is to fix all the issues and get the car back on the road, but this car has to be a good car. It cannot be a car with problems,” Ni said. “We want to make this car in the United States, (but) this too is determined. But in terms of a detailed plan, we are still evaluating.

We need to carefully evaluate not only the manufacturing side, but who will be our partners for the future Fisker in terms of supply chain. I don’t think we have a fixed plan yet. In fact, we are very flexible,” he concluded.

  • Rick Carlton

    Rick Carlton has worked as a journalist, writer, researcher, editor, publisher and technologies professional for many years. His bylines have appeared in a host of domestic/international newspaper, magazine and online outlets including; The Auto Channel, Finland’s Teknikan Maalma, Unilever’s The Adrenalist, The Tribune Newspapers, The Austin Business Journal, Crutchfield Labs Research, Crowdfunding Guide and National Business Media’s magazine group. In addition to his publishing career, he served as a C-Level executive/consultant for a wide-range of private and public sector companies, and also taught as a professional instructor within the Coastline Community and Cerritos College systems. He has also served as a press/media consultant for a range of professional motorsports organizations including work for Diamond Rio Racing (NASCAR), Taylor Racing (ARCA), Jimmy Wellman Racing (NASCAR), and others.

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