82% of Americans would pay more for “green” upfront, says Ford

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A new survey suggests Americans are becoming more environmentally-conscious and aware of the types of products that they’re purchasing. The research, commissioned by automaker Ford, reveals that 82 percent of Americans pay more up-front for green products. And 70 percent of Americans say they’ve changed their driving habits to get better MPG.

A more specific breakdown of the data is as follows:

  • Recent survey shows 82 percent of Americans are paying more upfront for green products that save money longer term, as many drive slower and take other steps to conserve fuel
  • New 2013 Ford Fusion offers hybrid-based Auto Start-Stop technology that shuts off the engine at stops to reduce fuel consumption in stop-and-go driving conditions
  • If just 50,000 customers add the $295 Auto Start-Stop Fusion option, it could save more than 14 million pounds of CO2emissions and nearly 1 million gallons of gasoline annually
  • New Fusion is the first vehicle ever to offer the power of choice with fuel-efficient EcoBoost®, EcoBoost with Auto Start-Stop, hybrid and plug-in hybrid powertrains

The company says, “These results drive home the benefits of the $295 Auto Start-Stop technology available on the 2013 Fusion. If 50,000 people opt for the technology, over 14 million pounds of CO2 would be spared from the atmosphere, and gas consumption would be reduced by 1 million gallons!”

Ford goes on to say its all-new Fusion is the first gasoline-powered vehicle in North America to offer the Auto Start-Stop fuel-saving technology. The technology is derived directly from advanced Ford hybrids, and a $295 option – with the convenience of a six-speed automatic transmission.

“As American consumers continue to get greener, Ford is rapidly introducing more fuel-saving technologies to expand the power of choice for leading fuel economy across our lineup,” said Ford group vice president for Global Product Development Raj Nair. “The new Fusion with Auto Start-Stop technology is an affordable way for consumers to enjoy some hybrid benefits including improved urban fuel economy and cleaner air.”

The Ford-commissioned survey by market research firm Penn Schoen Berland also found many American drivers are slowing down, coasting more to stops, and in some cases even slipstreaming behind larger vehicles to save gasoline.

Slipstreaming is a technique where one vehicle drives behind a larger one to reduce the overall effect of dragging, thus saving on fuel.

Based on $1,000 of discretionary income to spend on energy savings, 25 percent of the survey respondents would buy a vehicle with hybrid technology, with almost equal numbers choosing energy-efficient appliances or solar panels.

Ford says the study shows the significance of this greener attitude shift, as seven out of 10 drivers have changed their driving habits to become more fuel-efficient.

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