ELF Bike

Elf is the result of efforts produced by a clever group of developers who call themselves Organic Transit. Their project was, and is, oriented to creating small-scale transit solutions leveraging sustainable power sources, initially based on solar and electric components.

In order to complete their project they needed $100k to purchase and/or assemble critical components including; solar paneling, neodymium magnet motors, lithium batteries, PWM controllers, continuously variable transmissions (CVT), vacuum-formed bodies, LED lighting for headlights, brake lights, markers, and turn signals, along with frame components based on recycled aluminum, high volume front and rear wheels, and finally, disc brake components.

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Rick Carlton has worked as a journalist, writer, researcher, editor, publisher and technologies professional for many years. His bylines have appeared in a host of domestic/international newspaper, magazine and online outlets including; The Auto Channel, Finland’s Teknikan Maalma, Unilever’s The Adrenalist, The Tribune Newspapers, The Austin Business Journal, Crutchfield Labs Research, Crowdfunding Guide and National Business Media’s magazine group. In addition to his publishing career, he served as a C-Level executive/consultant for a wide-range of private and public sector companies, and also taught as a professional instructor within the Coastline Community and Cerritos College systems. He has also served as a press/media consultant for a range of professional motorsports organizations including work for Diamond Rio Racing (NASCAR), Taylor Racing (ARCA), Jimmy Wellman Racing (NASCAR), and others.