mercedes self-driving car

A week or so ago, I did a piece regarding the headlong attempt to rollout a ‘new’ auto-drive product built by a small group of tech wonks in San Francisco. In my view, the product was not ready for a host of reasons, but mostly based on the potential of unplanned public safety concerns, since the new product would have to be operated as part of a mix of traditional vehicles on highways, in addition to its unrefined characteristics operating within one or more highly-urban environments.

Now, while I am not attempting to beat a dead horse, it appears that I’m not the only person who is looking at the larger downside impacts of a too-early emergence of auto-drive, while at the same time considering resolutions to the problem. In this case, I specifically refer to urban areas, where mixes of pedestrians, hordes of traditionally driven cars and the emergence of auto-drive vehicles could come together to create a perfect roadside storm unless planned for properly.

Continue reading at The Auto Future

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Rick Carlton has worked as a journalist, writer, researcher, editor, publisher and technologies professional for many years. His bylines have appeared in a host of domestic/international newspaper, magazine and online outlets including; The Auto Channel, Finland’s Teknikan Maalma, Unilever’s The Adrenalist, The Tribune Newspapers, The Austin Business Journal, Crutchfield Labs Research, Crowdfunding Guide and National Business Media’s magazine group. In addition to his publishing career, he served as a C-Level executive/consultant for a wide-range of private and public sector companies, and also taught as a professional instructor within the Coastline Community and Cerritos College systems. He has also served as a press/media consultant for a range of professional motorsports organizations including work for Diamond Rio Racing (NASCAR), Taylor Racing (ARCA), Jimmy Wellman Racing (NASCAR), and others.

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