AT&T customers recently broke the world record for collecting the more wireless devices in a week, according to the Guinness World Records. The cell phone provider recycled 50,942 devices.
“We know we have the greatest customers in the world and now we have a world record certified by Guinness World Records to prove it,” said Jeff Bradley, Senior Vice President, Devices, AT&T Mobility in a press release. “At the same time, we also know that there are millions of wireless devices in people’s homes that are not being recycled, so it is our goal that one day all wireless customers will trade in or recycle their wireless devices when they buy new ones.”
What is the impact of recycling devices? Consider this: In 2011, AT&T collected roughly three million cell phones which avoided sending approximately 25,471 pounds of waste to landfills. And this isn’t the only thing the wireless provider is doing for sustainability.
In a press release, the company reveals that AT&T is “committed to engaging customers around sustainability” and shared the recent accomplishments by the company, including:
- Unveiled a new device trade-in recycling program that helps consumers save their old phones from landfills while also having the choice to make a donation to a charity or earn AT&T credit for future purchases at an AT&T store. This program currently runs both in-store and online.
- Launched a consumer-friendly website portal called EcoSpace. The site offers an easy one-stop shop to learn more about AT&T’s sustainability initiatives, shop for AT&T eco products, find eco-rating information for assessed devices sign up for paperless billing and get recycling updates;
- Launched its Eco-Rating system, a consumer-friendly and easy-to-understand rating system that serves as a way for consumers to make more informed choices by allowing them to better understand important sustainability attributes of AT&T-branded mobile devices; and,
- Promoted free, secure and convenient paperless billing options through www.att.com/simplify.
The company hopes their customers will honor of National Recycling Week by continuing to recycle their “old” devices and accessories.