New York City Underwater in HSBC Ad Campaign

Ian Andrew

Updated On February 20, 2017

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Ever wonder what it’d be like to swim above a submerged New York City before?

Ever wonder what it’d be like to swim above a submerged New York City before? Ogilvy & Mather and HSBC did, and came up with a new ad campaign to show what the potential effects of Global Warming will be if we don’t do something about it now. The bird’s eye view of NYC is now pasted at the bottom of a pool in Mumbai, with a URL and HSBC logo painted around the pool’s edge. Does anyone else think this would have been more effective somewhere else? Like say, a pool in New York City?

Ian Andrew

As the Co-founder and Editor-in-Chief of Greener Ideal, Ian has been a driving force in environmental journalism and sustainable lifestyle advocacy since 2008. With over a decade of dedicated involvement in environmental matters, Ian has established himself as a respected expert in the field. Under his leadership, Greener Ideal has consistently delivered independent news and insightful content that empowers readers to engage with and understand pressing environmental issues.

Ian’s expertise extends beyond editorial leadership; his hands-on experience in exploring and implementing sustainable practices equips him with practical knowledge that resonates with both industry professionals and eco-conscious audiences. This blend of direct involvement and editorial oversight has positioned Ian as a credible and authoritative voice in environmental journalism and sustainable living.
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