plastic bottles
Katherine Davis

The general public would be a far more willing to recycle something like a plastic bottle if their doing so actually resulted in some value for them. Organizations like Recyclebank already use this reward to encourage positive environmental actions, but now a company in China is taking it a step further with instant gratification.

When a person deposits a recyclable plastic bottle into one of the recycling vending machines located throughout in Beijing, the person gets reimbursed for their bottle in the form of free transit on public transportation.

Watch the video below to see how it works, and to hear the public’s reaction to the new pro-recycling idea:

via Co.Exist


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