“It’s Not Warming, It’s Dying” Gives a New Context to Climate Change

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it's not warming, it's dying

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Even though you’ve probably never heard of Milton Glaser, you’re definitely familiar with his work – most notably, I♥NY.

Now, Glaser is turning his design skills and notoriety to raise awareness about the issues facing our environment, and the first step is to give “global warming” a new look with a new connotation. The result is the above logo and tagline, “It’s Not Warming, It’s Dying”.

“There is no more significant issue on earth than its survival. The questions is, how can anyone not be involved?” – Milton Glaser

The logo shows a black smoke pushing out the small remaining bit of green, representing the life on the planet. On the buttons being printed, the green ink is glow-in-the-dark. Of the design, Glaser said, “symbolically, the disappearance of light seemed to be an appropriate way to begin.”

In order to spread the “It’s Not Warming” campaign, Glaser launched itsnotwarming.com where you can buy 5 ‘Dying Earth’ buttons for $5, hoping that you’ll wear one and give four out to your friends, with all proceeds going to distributing more buttons. it's not warming buttons

Those behind the campaign hope that the button-wearers will share photos of themselves wearing them with the hashtag #itsnotwarming.   


In an interview with dezeen magazine, Glaser said

“Those of us responsible for communicating ideas to others must bear the burden of the consequences of such communication… If one is looking for a purpose and theme to their life, avoiding the worst event in human history is a good place to begin… I hope people will respond by acknowledging what is real.”

Visit itsnotwarming.com today to order your own set of buttons and help spread the word that the planet isn’t warming – it’s dying.

  • Ian Andrew

    As the Co-founder and Editor-in-Chief of Greener Ideal, Ian has been a driving force in environmental journalism and sustainable lifestyle advocacy since 2008. With over a decade of dedicated involvement in environmental matters, Ian has established himself as a respected expert in the field. Under his leadership, Greener Ideal has consistently delivered independent news and insightful content that empowers readers to engage with and understand pressing environmental issues.

    Ian’s expertise extends beyond editorial leadership; his hands-on experience in exploring and implementing sustainable practices equips him with practical knowledge that resonates with both industry professionals and eco-conscious audiences. This blend of direct involvement and editorial oversight has positioned Ian as a credible and authoritative voice in environmental journalism and sustainable living.

1 thought on ““It’s Not Warming, It’s Dying” Gives a New Context to Climate Change”

  1. My take may seem way “out there”, but here goes “…the whole earth groaneth in travail, waiting for the revealing of the sons of Elohim/Yahweh/GOD.” My present understanding of this passage of Scripture is that the world has reached its peak and is experiencing “birth pangs”, which, for women, most often tends to be a grave, dark, death-like point in time that one endures prior to (labor) and during actual childbirth. The process of utterly dying in the flesh in order to bring forth “new life” is one which can bring fear and constraint for many, possibly consternation for others, but it has a very powerful purpose! This also brings to mind how the apostle goes on to explain that “woman are saved through childbirth.” In our reflection for a moment we, of course, realize there is dying everywhere around us, near and far — today as before, and throughout our lifetime, Yet there are always resurrections, and Ian Andrews intuitively brings this possibility to light for us in his article. There is always hope and wonderment in the universe. Thank you!


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