This year, Lollapalooza festival attendees can stay hydrated with a very minimal environmental impact, as h2O Spring Water – that comes packaged in a uniquely green paper bottle – has been announced as the official sponsor for the 2nd year in a row.
Lollapalooza going green
As anyone who has ever been to a large outdoor event knows, keeping litter to a minimum is a difficult task. Many people throw out recyclables, and many others simply throw their trash on the ground. Realizing this, Lollapalooza organizers have decided to take a green approach to their entire festival for its 20th anniversary this year, with one piece of that puzzle being no bottled water.
Through their partnership with h2O paper bottled water, Lollapalooza organizers automatically cut out any unnecessary plastic bottles from being trashed at the concert. And once attendees are done with their bottles (if you can even call them that), they can be fully recycled through a Lollapalooza recycling initiative called “Rock and Recycle”, where active recyclers earn points to get free festival gear every time they turn in a paper h2O water bottle.
h2O: official water of celebrities?
In addition to being distributed throughout this year’s Lollapalooza festival, featuring Eminem, Foo Fighters, Coldplay, Bright Eyes, Ok Go, Girl Talk, and Muse among others, h2O has sponsored other concerts in the past, and been a preferred drink for artists such as Lady Gaga, Justin Timberlake, Steven Tyler, Meat Loaf, and Pink. Check out h2O’s official site for a gallery of their favorite celebrities enjoying their water.
If you’re attending Lollapalooza this year, be sure to go green and either bring your own water in a reusable container, or buy h2O paper bottled water at the show – and then recycle it to win free swag!