Greenpeace’s New Deforestation Campaign: Ken Dumps Barbie Over Mattel Packaging

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The newest target in Greenpeace‘s sights is none other than Mattel, the producer of Barbie and Ken dolls, for their involvement with deforestation in Indonesia. Mattel’s packaging for the famous dolls comes from a company called Asia Pulp and Paper, who have been tied to deforestation efforts in the Indonesian Rainforest, home to animals like elephants, tigers, and orangutans.

Watch the clever anti-deforestation ad produced by Greenpeace below, and let us know what you think of Mattels’ involvement in rainforest destruction in the replies.

Take action at Greenpace’s anti-deforestation Mattel site.

  • Ian Andrew

    As the Co-founder and Editor-in-Chief of Greener Ideal, Ian has been a driving force in environmental journalism and sustainable lifestyle advocacy since 2008. With over a decade of dedicated involvement in environmental matters, Ian has established himself as a respected expert in the field. Under his leadership, Greener Ideal has consistently delivered independent news and insightful content that empowers readers to engage with and understand pressing environmental issues.

    Ian’s expertise extends beyond editorial leadership; his hands-on experience in exploring and implementing sustainable practices equips him with practical knowledge that resonates with both industry professionals and eco-conscious audiences. This blend of direct involvement and editorial oversight has positioned Ian as a credible and authoritative voice in environmental journalism and sustainable living.

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