Environmental fashion is becoming more and more popular, especially since this week’s Runway to Green event, which saw celebrities such as Diane Kruger, Nicki Minaj, and Jason Wu in attendance and showing their support for eco friendly fashion.
Nicki Minaj, Diane Kruger, and Jason Wu’s eco fashion awareness
There are many unsustainable parts of the fashion industry that Runway to Green is looking to change. Beginning with the event they hosted in New York on Tuesday night, hosting celebrities like Nicki Minaj (pictured right) and DIane Kruger (pictured above), the environmentally conscious fashion organization plans to raise money to educate designers about environmental practices, and steer the entire industry in a more sustainable direction
The designer Jason Wu, for instance, is looking to begin sourcing more natural dyes to colour fabrics. However, as he notes, many environmental dyes are created from ‘natural sources’ like insects, which, when you are killing thousands of them for a unique and natural colour, is not environmentally friendly at all.
The NRDC on eco-friendly fashion
The National Resources Defense Council (NRDC) recently put forth an initiative called Clean By Design, which pushes for more responsible material sourcing for the fashion industry. According to representatives at the NRDC, many designers are already aware of the environmental impact of the materials they source and the clothing they create. However, they simply do not know a way to work outside of their common practices. This is where Runway to Green plans to step in.
How Runway to Green will make Fashion Greener
Runway to Green is partnering with the world’s top designers to produce eco friendly fashion lines to be sold in retail all over the world. The clothing will be entirely sustainable and be in keeping with the NRDC’s Clean By Design initiative.
Some of the designers who have already joined the Runway to Green initiative are: Gucci, Balenciaga, Prada, Burberry, Yves Saint Laurent, Marc Jacobs, Manolo Blahnik, Oscar de la Renta, Stella McCartney, Jason Wu, Alexander Wang, Diane von Furstenberg, Tory Burch, Derek Lam, Notte by Marchesa, Marni, Michael Kors, Rachel Roy, Rag & Bone, Thakoon, Osklen, Pringle of Scotland, Timex80, Aurora Lopez-Mejia, Tabitha Simmons, Kara Ross, Sergio Rossi, Alexander McQueen and Tommy Hilfiger.
Keep an eye out for new eco friendly fashion designs to pop up from the world’s most famous fashion designers later this year, and check back at Runway to Green’s official website for updates.