The Brita FilterForGood program will teaming with fun.’s Nate Ruess and non-profit REVERB to convince 30 artists to commit reducing their waste while they tour.
According to Brita, “these bands will receive a package of branded bottles to help them to reduce their bottled water use, REVERB green riders to encourage environmentally friendly hospitality and 200 branded, reusable Brita Nalgene water bottles the band can sell to not only make some money on the road, but also encourage their fans to kick the bottled water habit.” One band, of the thirty who participate, will be selected to receive a special package worth $30,000 including: a consultation on creating a comprehensive Green Tour from Brita and REVERB and 2,000 branded reusable Brita Nalgene water bottles to sell as a merchandise item to help fans reduce their bottled water waste.
“FilterForGood has been an incredible platform to encourage consumers to go bottled water free. Our many partnerships with new and established artists who are actively committed to the environment have helped us to amplify our message and reach a diverse audience about the importance of decreasing landfill waste,” said Brian Steinbach , marketing manager for the Brita brand, in a statement. “The FilterForGood Bottle Free Bands Contest is a great way to continue to give artists the support and the resources they need to encourage their band, tour staff and fans to live a more sustainable and healthier lifestyle.”
“Just a few years ago, fun. was a perfect example of a band who wanted to learn more about how to help the environment and make changes on tour but didn’t have the resources to do it,” adds Ruess. “Working with Brita and REVERB educated us about actions we could take to lessen our carbon footprint at every tour stop and encourage our fans to do the same. Now that we have the knowledge, we’d like to try and help other bands take the same steps.”
