Lebron James Joins Nickelodeon’s “The Big Green Help” Campaign

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Lebron James, the NBA All Star that plays for the Cleveland Cavaliers, has joined forces with Nickelodeon to raise awareness to kids about little changes that can make a big difference to the environment. James stars in his own online video game, called “The Worldwide Big Green Bike-a-thon”, where he rides his bike around the world dealing out green tips to people. Of the game, James says “We all need to be aware of how to take care of the environment,” and continued, “I’m glad that I can show kids what they can do to help.” The game also prompts the player with tips, such as keeping tires inflated, and other ways to save carbon emissions. Nickelodeon says that they have noticed a steady increase in participation in their online mini games, and plan to launch a “global green multiplayer online game” in December. If you have kids at home, or are looking for a fun way to spend a couple minutes, check the game out for yourself at Nickelodeon’s Big Green Help website. Photo credit

  • Ian Andrew

    As the Co-founder and Editor-in-Chief of Greener Ideal, Ian has been a driving force in environmental journalism and sustainable lifestyle advocacy since 2008. With over a decade of dedicated involvement in environmental matters, Ian has established himself as a respected expert in the field. Under his leadership, Greener Ideal has consistently delivered independent news and insightful content that empowers readers to engage with and understand pressing environmental issues.

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