How the Business of Water Can Promote Sustainability

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Without question, water is one of the most important resources in the world. It maintains life and is necessary for many sectors of the economy, including manufacturing, agriculture, and energy production. Nonetheless, the absence of access to safe, clean drinking water continues to be a serious issue for many people all over the world.

The United Nations estimates that more than 4 billion people lack access to sufficient sanitary facilities and that 2 billion people still lack reliable access to safe drinking water. 

These sobering statistics make it abundantly evident why it is the responsibility of everyone involved in the water industry to encourage sustainability and work towards guaranteeing that everyone has access to clean water.


The world needs sustainable water businesses

Water scarcity remains a significant problem worldwide, particularly in developing countries where access to clean water is often desperately limited, a situation continuously exacerbated by climate change and population growth. 

Additionally, water pollution is a major threat to water resources, leading to wide-ranging health problems, environmental degradation, and economic losses.

By providing access to clean water, promoting efficient water use, and protecting water resources, sustainable water businesses can play a critical role in addressing these challenges. These businesses include companies that build and manage water treatment facilities, promote hygiene improvements, and support charitable causes.


Eco-friendly water solutions

how water business can promote sustainability

One example of a business that provides eco-friendly water solutions is Xylem Inc., a leading provider of water technology and solutions. Products and services from Xylem help organizations and communities manage and save water resources efficiently.

For instance, Xylem’s wastewater treatment technologies encourage safe water reuse and aid in lowering pollution in many parts of the world.

WaterEquity, a fund that makes impact investments in ecologically friendly water and sanitation companies, is another well-known company making a difference. 

Many businesses in WaterEquity’s portfolio deliver affordable, cutting-edge water and sanitation solutions, including toilets, water filters for homes, and economical water storage containers.


Sustainable bottled water brands

In recent years, bottled water has come under fire for its impact on the environment, particularly with reference to plastic contamination. Several bottled water companies, however, are actively promoting sustainability and committed to minimizing their environmental impact.

One such brand is JUST Water. 

The business, founded by Jaden Smith, uses boxed water packaging that’s also 100% recyclable and made with sustainable materials like sugarcane and paper. JUST Water is also dedicated to helping philanthropic organizations that give underprivileged areas access to clean water. 

A part of the company’s earnings is donated to support clean water initiatives in nations including Africa, India, and the Caribbean. JUST Water is a great example of how sustainable bottled water firms can help promote water sustainability by promoting sustainable packaging and aiding humanitarian causes.


The role of sustainable water businesses in developing countries

Many people lack access to clean drinking water, which is a serious issue in developing nations. Building and running water treatment facilities, encouraging hygiene advancements, and aiding charity causes are all ways that sustainable water enterprises may play a significant part in solving this issue.

For example, through its microfinance programs, has assisted over 52 million people in gaining access to clean water and sanitation. Similar improvements in living standards have been made by WaterEquity’s investments in eco-friendly water and sanitation businesses in underdeveloped nations.

Moreover, while concurrently addressing the problem of water shortage, sustainable water enterprises in underdeveloped nations can help to expand employment possibilities and strengthen regional economies. 

To ensure the effective and efficient use of water resources, future-focused businesses like these engage in rainwater gathering, wastewater treatment, and vital water conservation practices. They also aid in the preservation of precious natural habitats and biodiversity by supporting sustainable water management techniques.

Additionally, as climate change worsens water scarcity in many regions of the world, sustainable water enterprises can aid in enhancing resilience to its effects. These companies may support communities in their efforts to adapt to changing climatic conditions by creating cutting-edge technology and solutions that improve water efficiency and cut waste.


The future of all industries lies in sustainability

water treatment plant

By offering environmentally friendly water solutions, encouraging efficient water usage, and supporting philanthropic causes, the water industry is significantly advancing worldwide sustainability efforts. 

In order to abolish water scarcity, safeguard water resources, and guarantee everyone’s access to clean water, the more environmentally conscious, proactive, and innovative water companies that join in the sustainability plight, the better.  

Governments also play an important role in promoting water sustainability by implementing pivotal legislation to aid in the management and conservation of the earth’s water resources. Encouragingly, many nations have recently passed laws to safeguard water supplies from pollution and wasteful usage, as well as to encourage the use of water-saving technologies.

Because of growing knowledge of the environmental damage that industrial activity causes, the necessity of adhering to regulations, and the growing demand for sustainable processes and goods, sustainability is fast becoming an integral component of all business viability. 

Innovation, efficiency, and cost savings are just a few of the many positive outcomes of making sustainability a central focus of the corporate strategy. Industries that put sustainability first will have a better chance of long-term success, while those that don’t may face significant risks and challenges. In the end, sustainability holds the key to the future of any industry.

  • Luke Rooks

    Luke is a passionate environmental advocate based in upstate New York. When he's not sharing tips on sustainability and wellness, you can find him hiking with his dog, Max.

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