On May 1, the World Wildlife Fund (WWF) is celebrating its 50th anniversary with a conference in St. Gallen, Switzerland, and they have invited social entrepreneur and founder of soleRebels footwear Bethlehem Tilahun Alemu to address the attendees.


SoleRebels is a great green business

Bethlehem has been invited to speak at the WWF’s 50th Anniversary Conference in part because of the positive impact soleRebels has had on its home country of Ethiopia, and the town of Zenabwok, where the manufacturing takes place. Bethlehem was also recently named 2011’s Young Global Leader by the World Economic Forum, a title which has been awarded in past years to Mark Zuckerburg and Google co-founders Larry Page and Sergey Brin.

For those unfamiliar with the SoleRebels, the ‘green footwear’ company creates the soles of their shoes from recycled tires, and the upper part of the shoes are designed with recycled materials from local artist and craft products in mind. SoleRebels is also the world’s first producer of Fair Trade footwear.

The best part of SoleRebels’ success is that it has created over 75 full time and 120 part time jobs to local citizens, proving that green businesses can benefit the environment and communities.


The WWF’s 50th Anniversary Conference

The topics of discussion at the conference will look back at all the WWF has accomplished in the last 50 years, and what goals it plans to accomplish over the next 50. Nobel Laureate Archbishop Desmond Tutu is scheduled to give the event’s keynote speech as well.

soleRebels Founder Bethlehem Tilahun Alemu Selected as Young Global Leader by World Economic Forum


Buy a pair of SoleRebels shoes or sandals

Be sure to visit SoleRebels’ official site to check out the entire product lines, including slip-ons, lace-ups, and sandals, and stay tuned for more information on the WWF’s 50th Anniversary Conference as the date approaches.


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