soleRebels Founder Bethlehem Tilahun Alemu Selected as Young Global Leader by World Economic Forum

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Joining the ranks of such famous names as Facebook founder Mark Zuckerburg and Google co-founders Larry Page and Sergey Brin is Bethlehem Tilahun Alemu (pictured below), the founder and managing director of soleRebels shoes, who was selected today by the World Economic Forum as the Young Global Leader of 2011.


Why soleRebels is great

Bethlehem Tilahun Alemu

soleRebels stands out above all other businesses because it is the world’s first producer of Fair Trade footwear. The shoes are made from recycled car tires for the soles, and recycled local artist and craft products to make the design unique and stylish. They have an entire selection in a wide range of sandals and shoes made from recycled materials, which can be purchased at their site here.


soleRebels supports its local community

Additionally, the business was founded and still runs out of Bethlehem’s hometown of Zenabwok, a very impoverished community in Ethiopia. The success of soleRebels has provided over 75 full time and 120 part time jobs to local citizens and empowered the area.


Where you can get a pair of soleRebels

The shoes are currently being sold globally through retailers such as Urban Outfitters,,, and through for European residents. The shoes are also available directly to consumer through the official soleRebels website and online store (click here to visit).

Be sure to support soleRebels and Bethlehem Tilahun Alemu for making a positive difference in her community, for Ethiopia, and for the environment.

This is truly an inspiring example of the difference one person can make in the world.

  • Ian Andrew

    As the Co-founder and Editor-in-Chief of Greener Ideal, Ian has been a driving force in environmental journalism and sustainable lifestyle advocacy since 2008. With over a decade of dedicated involvement in environmental matters, Ian has established himself as a respected expert in the field. Under his leadership, Greener Ideal has consistently delivered independent news and insightful content that empowers readers to engage with and understand pressing environmental issues.

    Ian’s expertise extends beyond editorial leadership; his hands-on experience in exploring and implementing sustainable practices equips him with practical knowledge that resonates with both industry professionals and eco-conscious audiences. This blend of direct involvement and editorial oversight has positioned Ian as a credible and authoritative voice in environmental journalism and sustainable living.

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