Anyone who’s been paying attention to recent environmental efforts knows by now that carbon emissions tracking solutions are going to be a big business, so it should come as no surprise that Microsoft, the world’s most prominent software developer, is already tackling the challenge.
Anyone who’s been paying attention to recent environmental efforts knows by now that carbon emissions tracking solutions are going to be a big business, so it should come as no surprise that Microsoft, the world’s most prominent software developer, is already tackling the challenge.
This week, Microsoft announced its partnership with Village Green Environmental Solutions, and launched SMARTweb®, an online tool which will enable governments to gather very detailed data about carbon emissions, as well as automated reporting, which previously hadn’t been possible with manual systems.
By targeting governments with the tool, Village Green also believes there will be a trickle-down effect to businesses in the areas as well. Ideally, local governments would purchase licenses for their small businesses and put the work in the hands of those who can change it. Since SMARTweb tracks electricity use, water consumption, natural gas, and waste along with carbon emissions, many of its clients begin saving 15-20% of their overall costs. What’s good for a sustainable business is also good for the environment.
The other benefit this industry will have is that of green job creation. The carbon tracking industry is expected to create 68,000 jobs for environmental auditors in the coming years.
The launch of SMARTweb® puts Village Green and Microsoft in a position to quickly become the market leader in carbon emissions tracking, with their eyes set on capturing 40% of the US market within 2-5 years. If SMARTweb is a tool you think could help your business or government, visit Village Green’s official site to learn more about the online environmental management tool.
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