Apple's environmental initiatives

After Apple’s latest ad campaign touting the environmental benefits of the latest line of MacBooks, it’s no surprise to see the company taking a strong stance and promoting the environmental benefits of their products. In keeping with the trend, the technology manufacturer launched a new section of their site,, where they go into great detail on the topics of recyclability, energy efficiency, and an example of a product’s lifecycle (seen above).

On the topic of recyclability, Apple promotes the longer lifecycle of its computers, iPods and iPhones compared to its competitors. The longer track record you can get out of your device, the less waste is produced. Also, by being made of highly recyclable materials like aluminum, polycarbonate and glass, they are more valuable to recycling depots. That’s also why Apple will take responsibility for recycling your old monitor, computer, iPod, or mobile phone.

To make their computers more energy efficient, Apple has developed new highly efficient power suppliers, installed low-power components into the hardware, and developed power managing software to allow the computers to save the maximum amount of energy when possible.

The most insightful part of Apple’s new Environment section is the comparison between the current iMacs, and the iMacs from 1998, and laptops from 2006 and 2008. The iMacs now emit half as much CO2 as they did 11 years ago, and are about on par with a 60W light bulb, while the notebooks emit almost half as much as they did only 2 years ago.

These features, along with a noticeable reduction in packaging materials, truly gives Apple a sustainable business policy to be proud of, and one that its competitors should aim to contend with.


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