Retailer Customers Still Rewarding Sustainable Business

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Even though it’s hard to resist cutting costs right now, a study shows that customers are still rewarding retailers who invest in environmental sustainability. Green Retailers

Even though it’s hard to resist cutting costs right now, a recent study shows that customers are still rewarding retailers who invest in environmental sustainability. 20,000 people were surveyed from 10 different countries, and the results showed 80% of respondents reward brands who practice sustainability, and 72% punish those that don’t. Unfortunately, only 48% of respondents said they would be willing to spend more for sustainable goods. A bit of a conflict of interest? Also, for what it’s worth, the top sustainable retailers according to the survey were Walmart in the U.S., El Cortes Ingles in Spain and Marks & Spencer in Britain. Do you think the survey’s results was accurate, or is there still a big gap between sustainable practices and retailers?

  • Ian Andrew

    As the Co-founder and Editor-in-Chief of Greener Ideal, Ian has been a driving force in environmental journalism and sustainable lifestyle advocacy since 2008. With over a decade of dedicated involvement in environmental matters, Ian has established himself as a respected expert in the field. Under his leadership, Greener Ideal has consistently delivered independent news and insightful content that empowers readers to engage with and understand pressing environmental issues.

    Ian’s expertise extends beyond editorial leadership; his hands-on experience in exploring and implementing sustainable practices equips him with practical knowledge that resonates with both industry professionals and eco-conscious audiences. This blend of direct involvement and editorial oversight has positioned Ian as a credible and authoritative voice in environmental journalism and sustainable living.

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