Even though it’s hard to resist cutting costs right now, a study shows that customers are still rewarding retailers who invest in environmental sustainability. 
Even though it’s hard to resist cutting costs right now, a recent study shows that customers are still rewarding retailers who invest in environmental sustainability. 20,000 people were surveyed from 10 different countries, and the results showed 80% of respondents reward brands who practice sustainability, and 72% punish those that don’t. Unfortunately, only 48% of respondents said they would be willing to spend more for sustainable goods. A bit of a conflict of interest? Also, for what it’s worth, the top sustainable retailers according to the survey were Walmart in the U.S., El Cortes Ingles in Spain and Marks & Spencer in Britain. Do you think the survey’s results was accurate, or is there still a big gap between sustainable practices and retailers?
