Back in 2007, Proctor and Gamble set out a goal to cut its greenhouse gas emissions, waste generation, and water and energy consumption by 10% before 2012. Now, the umbrella company of some of the most well known brands in the world has doubled its targets, and is aiming for a 20% reduction.
Back in 2007, Proctor and Gamble set out a goal to cut its greenhouse gas emissions, waste generation, and water and energy consumption by 10% before 2012. Now, the umbrella company of some of the most well known brands in the world has doubled its targets, and is aiming for a 20% reduction. P&G has also ramped up their lines of sustainability products which aim to decrease the environmental footprint of everyday products. New lines from popular brands such as Tide Cold Water and Downy Single Rinse allow the consumer to use less energy per laundry load, and other brands have received packaging design overhauls to result in less waste per purchase. These helped contribute to the huge successes P&G has seen in the past two years, and has made them confident they can aim for much higher environmental goals over the next 3 years.
