Greenwashing And The Average Consumer

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Kermit the Frog and Ford FocusWhat is Greenwashing? It’s when a company does more to claim they’re green through advertising and marketing than through the implementation of business practices to reduce their environmental impact. Case in point: Ford and Kermit’s “It’s not easy being green” commercial (check the replies to watch it). To help combat this trend, EnviroMedia launched the Greenwashing Index to call out the worst of the Greenwashers, and support those with legitimate business practices. New research shows that only 1 in 3 people know the difference between a true green claim and a fake one, proving companies need to better educate the public about the real environmental benefits of their products. Check out the Greenwashing Index for the best and most authentic of the green advertisers, and for the most bogus claims made so far.

and then Kermit quits Ford…

What do you think about the commercial?

  • Ian Andrew

    As the Co-founder and Editor-in-Chief of Greener Ideal, Ian has been a driving force in environmental journalism and sustainable lifestyle advocacy since 2008. With over a decade of dedicated involvement in environmental matters, Ian has established himself as a respected expert in the field. Under his leadership, Greener Ideal has consistently delivered independent news and insightful content that empowers readers to engage with and understand pressing environmental issues.

    Ian’s expertise extends beyond editorial leadership; his hands-on experience in exploring and implementing sustainable practices equips him with practical knowledge that resonates with both industry professionals and eco-conscious audiences. This blend of direct involvement and editorial oversight has positioned Ian as a credible and authoritative voice in environmental journalism and sustainable living.

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