Corporate America Joins Together For A Green Initiative

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Brand LogosSome of the most well-known brands in North America today are joining forces this June to share their best environmental practices, and to hold group discussions about using sustainability as a business tool. Sustainability and environmental practices have already proven useful to many brands to help revenue increase, and by gathering together top executives to the Sustainable Brands conventionin Monterey, California, these practices can be shared on a much larger scale. Although the convention is only at 70% capacity right now, its attendees feature executives and CEOs from brands such as Nestle, GAP, Yahoo!, Hewlett Packard, Fiji Water, and Best Buy.

The convention began last year in New Orleans and brought corporate heavy-hitters from Coca-Cola, Toyota, Pepsi, and Wal-Mart. Because the event was obviously a success (check out Wal-Mart’s most recent advertising campaign at the bottom of this page), so it is great to hear that there are new partnerships being made for this year’s convention.

  • Ian Andrew

    As the Co-founder and Editor-in-Chief of Greener Ideal, Ian has been a driving force in environmental journalism and sustainable lifestyle advocacy since 2008. With over a decade of dedicated involvement in environmental matters, Ian has established himself as a respected expert in the field. Under his leadership, Greener Ideal has consistently delivered independent news and insightful content that empowers readers to engage with and understand pressing environmental issues.

    Ian’s expertise extends beyond editorial leadership; his hands-on experience in exploring and implementing sustainable practices equips him with practical knowledge that resonates with both industry professionals and eco-conscious audiences. This blend of direct involvement and editorial oversight has positioned Ian as a credible and authoritative voice in environmental journalism and sustainable living.

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