Grand & Toy releases the boomerang box; promotes cardboard box reuse over recycling

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One of Canada’s most popular stationary retailers has launched a new line of reusable shipping containers, following a successful pilot program to test out its design. The reusable Boomerang Box reportedly saves more than 46,000 one-time use boxes.

Here’s how it works: Customers receive their shipments in a Boomerang Box. They then save their empty boxes until they are picked up by Grand and Toy‘s delivery staff on the next shipment.

The Boomerang Box features a stackable design to minimize storage space needs, while the sturdy, corrugated material allows Grand & Toy to re-use Boomerang Boxes for an average of six to 10 delivery cycles with proper use. Each Boomerang Box has a unique barcode which allows it to be tracked throughout the shipping cycle and helps Grand & Toy analyze adoption rates and usage trends.

The program’s pilot project was launched last fall with nearly 700 Vancouver-based customers of Grand & Toy. 23 BMO branches across the Greater Toronto Area also participated in the program. Grand & Toy says the pilot was an overall success.

“The success of the Boomerang Box pilot demonstrates that Canadian organizations are serious about their commitment to sustainability,” said Kevin Edwards, Vice President Marketing, U.S. & Canada, OfficeMax / Grand & Toy. “The Boomerang Box is just one of many Grand & Toy initiatives designed to help our customers lessen their environmental footprint.”

The program is projected to reduce box consumption by 80 per cent among participating businesses.

Program eligibility requires that each location maintain a 70 per cent return rate. The Boomerang Box is an opt-in program and there is no charge to join. For larger companies, with multiple locations, Grand & Toy offers the ability to choose which locations participate in the program.

The Boomerang Box, which comes in three sizes, will also be available in the U.S. through Grand & Toy’s parent company, OfficeMax.

In an average year, Grand & Toy says it ships more than three million boxes to its customers.

The company says Boomerang Boxes are 100 per cent recyclable at the end of their lifecycle.

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