Usually gift cards are made of plastic, which are not always 100% recyclable. But Whole Foods has come up with two, new eco-friendly gift cards … One made of recyclable paper and the other of responsibly-harvested wood.
The grocer says these greener options will replace the plastic cards. Those plastic ones will still be accepted, but phased out over time.
The new paper cards are reportedly 50 percent post-consumer waste.
Whole Foods says that both the paper and wood gift cards are certified by the Forest Stewardship Council (FSC). They apparently have a lower carbon footprint, are reusable, recyclable, compostable and require less energy to be produced.
“We are constantly looking for ways to reduce our environmental impact and further our green mission efforts. Moving away from plastic gift cards is one way we can help make a difference,” said Chris Jensen, gift card team leader for Whole Foods Market. “We want to make gift giving not only as simple as possible but also environmentally friendly.”
Whole Foods also has a gift card recycling program in place. The grocer collects cards from its own store and other retailers — keeping more than 265,000 plastic gift cards out of landfills.
And if you’re a gift-giver that wants even less waste, e-cards can also be purchased through the Whole Foods website. The re-loadable gift cards can be accessed through a smart phone.