According to a new study being released by McGraw-Hill Construction, the green building marketplace in the global construction market is accelerating around the globe.
The study, which was conducted in collaboration with United Technologies today at the Greenbuild International Conference and Expo in San Francisco, shares the break down of the top reasons to go green: 35 percent client demand and 33 percent market demand. What’s more, the report states that the “next top reasons were also oriented toward the corporate bottom line — lower operating costs (30 percent) and branding advantage (30 percent).”
“This research confirms that green building advances environmental stewardship while providing value to the market,” said Geraud Darnis, president and CEO, United Technologies Climate, Controls & Security in a press release. “It also confirms that we now see more pull than push for green buildings.”
Other significant findings, according to the press release, from the study which surveyed firms across 62 countries around the world include:
- Human factor benefits are driving green building more today compared to three years ago — 55 percent cite greater health and well-being as the top social reason for green (tied with encouraging sustainable business practice), up from only 29 percent in 2008.
- Energy use reduction tops the environmental reasons for green building — 72 percent say it is the important environmental reason to engage in green building.
- Water use reduction is more important today. 25 percent of study respondents cite reduced water consumption as the top reason, up from only 4 percent in 2008. It is particularly important in the UAE (64 percent cite it as a top reason), Brazil (39 percent), and the U.S. (32 percent), ranking as the second most important environmental factor in these countries.
- Improved indoor air quality is also more important today — 17 percent cite it as a top reason to engage in green building, up from only 3 percent in 2008.
- For firms not currently doing any green project work, the primary driver that they think will motivate future green activity is the desire to do the right thing. This is in sharp contrast to those involved, suggesting this market is not as familiar with the business case for green building.
“This study validates what we’ve experienced the past couple of years — that the business community has fully embraced green building as a strategic business imperative that also happens to have a strong societal benefit. We see this as a success of LEED and all the rating systems that have helped drive green building movement globally,” said Rick Fedrizzi, president, CEO and founding chair, U.S. Green Building Council.