Ricoh Billboard: Times Square’s First Eco Powered Sign

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The plans for the billboard had been in the making for some time, but last week the 16 cutting edge vertical wind turbines and 64 solar panels were hoisted up alongside the billboard, and set the example for its neighbours on the Great White Way.Ricoh, the Japanese copy and photo manufacturer is finally flicking the switch on Times Square’s first eco-powered billboard. The plans for the billboard had been in the making for some time, but last week the 16 cutting edge vertical wind turbines and 64 solar panels were hoisted up alongside the billboard, and set the example for its neighbours on the Great White Way. By powering the billboard directly with alternative energy, Ricoh is saving 18 tons of carbon per year, and hopes that other billboard owners will follow suit. Expect the billboard’s alternative energy system to be fully functional by the end of the month. Check the replies for a cool video of the billboard’s construction.

  • Ian Andrew

    As the Co-founder and Editor-in-Chief of Greener Ideal, Ian has been a driving force in environmental journalism and sustainable lifestyle advocacy since 2008. With over a decade of dedicated involvement in environmental matters, Ian has established himself as a respected expert in the field. Under his leadership, Greener Ideal has consistently delivered independent news and insightful content that empowers readers to engage with and understand pressing environmental issues.

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3 thoughts on “Ricoh Billboard: Times Square’s First Eco Powered Sign”

  1. I really don’t know if “cutting edge” is really the best term you should use to describe fast-spinning wind turbines.

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  2. IIRC, the turbines were first installed LOCKED AGAINST ROTATION. Then they were taken down. Then they were put up again. And then were quickly taken down again.

    Eventually, they were replaced with simple solar panels (photo-voltaic).

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  3. If you’ll note in the video, at about the 1:19 and 1:30 marks, the installed turbines are NOT ROTATING. The only video of the turbine scrolls rotating are computer graphics.

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