Green Shopping Shows Customers Still Value Eco-Ethics

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Due to the current economic problems in most of the country,  USA” href=”” target=”_blank” rel=”noopener”>The Body Shop decided to see whether, under these circumstances, customers would abandon their purchasing ethics over a cheap cost, and the results were quite positive in the favour of eco-shoppers: 76% said they make their purchases based on the corporate behaviour and ethics of a company more so than 5 years ago, while 70% still find quality of goods and trust in a brand to be a deciding factor in their purchases. While these observations seem pretty standard, compare it to the fact that only 38% say they buy solely on price and value. It’s nice to see that the majority of customers still value doing what’s right over doing what’s cheap. For more information on the survey and collected research, check out the finer details right here.  

  • Ian Andrew

    As the Co-founder and Editor-in-Chief of Greener Ideal, Ian has been a driving force in environmental journalism and sustainable lifestyle advocacy since 2008. With over a decade of dedicated involvement in environmental matters, Ian has established himself as a respected expert in the field. Under his leadership, Greener Ideal has consistently delivered independent news and insightful content that empowers readers to engage with and understand pressing environmental issues.

    Ian’s expertise extends beyond editorial leadership; his hands-on experience in exploring and implementing sustainable practices equips him with practical knowledge that resonates with both industry professionals and eco-conscious audiences. This blend of direct involvement and editorial oversight has positioned Ian as a credible and authoritative voice in environmental journalism and sustainable living.

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