Due to the current economic problems in most of the country, USA” href=”http://www.thebodyshop-usa.com/bodyshop/?siteID=lX5waJ.8vr0-3fDlmSbgcw5qKiaAf_wwzw” target=”_blank” rel=”noopener”>The Body Shop decided to see whether, under these circumstances, customers would abandon their purchasing ethics over a cheap cost, and the results were quite positive in the favour of eco-shoppers: 76% said they make their purchases based on the corporate behaviour and ethics of a company more so than 5 years ago, while 70% still find quality of goods and trust in a brand to be a deciding factor in their purchases. While these observations seem pretty standard, compare it to the fact that only 38% say they buy solely on price and value. It’s nice to see that the majority of customers still value doing what’s right over doing what’s cheap. For more information on the survey and collected research, check out the finer details right here.
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