As everybody knows, the “City that never sleeps” is full of lights and sound all night long – especially in Times Square. But a new billboard from electronics manufacturer Ricoh, going up at the corner of 7th and 42nd, will be as bright as its neighbours, but completely powered by wind and solar. The 47′ by 126′ billboard will be lit up by floodlights, whose power will come from 45 solar panels and 4 wind turbines. If it happens to be a cloudy day with no breeze, the floodlights simply won’t work. Ricoh is hoping that their effort to produce an entirely eco-powered billboard will help showcase their brand, as well as promote the environmental stance that they pride themselves on. Although it may not be as flashy as some other signs, Ricoh’s will definitely stand out as being the greenest.
As the Co-founder and Editor-in-Chief of Greener Ideal, Ian has been a driving force in environmental journalism and sustainable lifestyle advocacy since 2008. With over a decade of dedicated involvement in environmental matters, Ian has established himself as a respected expert in the field. Under his leadership, Greener Ideal has consistently delivered independent news and insightful content that empowers readers to engage with and understand pressing environmental issues.
Ian’s expertise extends beyond editorial leadership; his hands-on experience in exploring and implementing sustainable practices equips him with practical knowledge that resonates with both industry professionals and eco-conscious audiences. This blend of direct involvement and editorial oversight has positioned Ian as a credible and authoritative voice in environmental journalism and sustainable living.