As everybody knows, the “City that never sleeps” is full of lights and sound all night long – especially in Times Square. But a new billboard from electronics manufacturer Ricoh, going up at the corner of 7th and 42nd, will be as bright as its neighbours, but completely powered by wind and solar. The 47′ by 126′ billboard will be lit up by floodlights, whose power will come from 45 solar panels and 4 wind turbines. If it happens to be a cloudy day with no breeze, the floodlights simply won’t work. Ricoh is hoping that their effort to produce an entirely eco-powered billboard will help showcase their brand, as well as promote the environmental stance that they pride themselves on. Although it may not be as flashy as some other signs, Ricoh’s will definitely stand out as being the greenest.