Keep Britain Tidy launches new campaign in Trafalgar Square

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Cigarette ButtsAlthough the phrase, “Are you a dirty chucker?” may have a different connotation to those of us on this side of the pond (not to mention being called a fag flicker), an organization in Britain dedicated to keeping the streets clean is going to be hounding smokers with that very question. Why? Because 78% of Britain’s streets have visible cigarette litter in them. Enough so that a 30 ft high cigarette has been dropped into Trafalgar Square to draw attention to the issue, and shame those that are too lazy to throw out their butts in a garbage can.

Last July 1st, the public smoking ban came into effect in Great Britain and since then, the amount of cigarette litter on the streets has become increasingly noticeable. It’s estimated that, because of this, millions of pounds of tax dollars are being spent to clean these cigarette butts up.

This campaign is planned to continue throughout April and, with any luck, will raise awareness about the difference a few cigarette butts can make. 


Photo courtesy of: loush555 at Flickr.

  • Ian Andrew

    As the Co-founder and Editor-in-Chief of Greener Ideal, Ian has been a driving force in environmental journalism and sustainable lifestyle advocacy since 2008. With over a decade of dedicated involvement in environmental matters, Ian has established himself as a respected expert in the field. Under his leadership, Greener Ideal has consistently delivered independent news and insightful content that empowers readers to engage with and understand pressing environmental issues.

    Ian’s expertise extends beyond editorial leadership; his hands-on experience in exploring and implementing sustainable practices equips him with practical knowledge that resonates with both industry professionals and eco-conscious audiences. This blend of direct involvement and editorial oversight has positioned Ian as a credible and authoritative voice in environmental journalism and sustainable living.

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