In his appearance with his wife last night on 60 Minutes, they announced that the past few months have been used to develop a $300 million ad campaign that’s going to be launched this Wednesday, and will feature notable public figures with opposing points of view, but that both agree something needs to be done about the climate change crisis.
The funding for the campaign comes from the Nobel Prize money that Gore was awarded in 2007 for An Inconvenient Truth, while he and his wife also matched the sum from their profits from the film and the accompanying book by the same name.
Gore announced two of the pairs that will be featured in the commercials: Reverend Al Sharpton and conservative evangelist Pat Robertson, and Democratic Speaker of the House Nancy Pelosi and Newt Gingrich.
The pairing of these unlikely couples is meant to reach out to parts of the American public that were non-believers about global warming issues or, even worse yet, people that are still non-believers about global warming issues. Of these people, Gore said:
“They’re almost like the ones who still believe that the moon landing was staged in a movie lot in Arizona and those who believe the earth is flat.”
Keep your heads up to see the ads airing this week on broadcast networks and cable.