Jessica Alba and the Gilt Company launching new line of eco-friendly products

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Jessica Alba Gilt and Honest

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Jessica Alba is at it again. The actress has been on a crusade to fill your home with personal products that are 100% natural. And this time, Alba’s company, The Honest Company, is teaming up with Gilt Kids to exclusively launch another round of natural items for the entire family.

Gilt Kids has specialized in children’s clothing. But it’s now branching out into a series of personal products as well. The company says its new products are “innovative, safe and environmentally friendly, all at an affordable price”. The latest styles include two “adorably-designed” diapers and a brand new category of lip products.

These and other items from The Honest Company will launch exclusively on GiltKids.com on October 2nd. The sale will include everything from laundry supplies, women’s pampering kits, and brand new diaper designs.

Gilt Kids hopes Alba’s celebrity status will bring more attention to its company.

Alba currently has two children with Cash Warren, son of actor Michael Warren.

In addition to her business, Alba is also writing a book called “The Honest Life”. It’s due out in March 2013. She is also a big supporter of the Safe Chemicals Act.

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