Three years ago the wife of actor James Cameron implemented the first in a string of challenges to actresses and designers gearing up to suit up for extravagant awards shows: to go green on the red carpet.
To set the bar, Suzy Amis Cameron had a stunning blue dress created for the premiere of Avatar, made from peace silk.
This past weekend’s Oscars were abuzz about the Red Carpet, Green Dress challenge, now on its third year, when Naomie Harris (seen in Skyfall and Pirates of the Caribbean) stepped out in a glamourous, fully eco-conscious gown designed by Michael Badger, winner of the 2013 competition.
The RCGD competition is similar to the Green Carpet Challenge introduced by the wife of Colin Firth around the same time: Livia Firth’s GCC returns annually across premieres and awards shows in an ongoing challenge for her to sport sustainable style ethically each time she steps on the red carpet—as well as to support other celebs in doing the same. Each year during the Golden Globes, GCC is accompanied by a blog Livia writes on Vogue.com about her experience with the challenge and each event, the movement sees more support from Hollywood.
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