Want to live a more sustainable lifestyle and help the ocean at the same time? Well, there’s an app for that.
Washington-based Ocean Conservancy has released Rippl, a free iOS app to help users improve their sustainable lifestyle. The non-profit advocacy group says the tool will help people make simple changes that transform their habits, save them money and decrease their trash impact.
Rippl is launching in conjunction with the International Coastal Cleanup. Ocean Conservancy has led the initiative for nearly 30 years. It empowers people to take action through the world’s largest volunteer effort for the ocean.
Last year, more than 600,000 people picked up nine million pounds of trash. The data collected during the Cleanup helps provide a snapshot of the trash that ends up along our beaches and in our ocean.
Sara Thomas led Ocean Conservancy’s development of the app. She says, “We see calls for sustainable living all over – from grocery stores selling reusable bags to coffee shops giving discounts for bringing your own mug – but the only way it will make a difference is if people remember and adopt those good habits.”
The app will not only be a way for personal users to help reduce trash — but it will also help researchers study this impact. Ocean Conservancy is partnering up with Arizona State University researchers. The team will help analyze data the app will provide based on the user experience and perceived behavioural changes.
“Trash is a preventable, human-generated problem that affects our ocean,” added Nicholas Mallos, Ocean Conservancy’s marine debris specialist. “Incremental steps, when added collectively, can make a huge difference for our ocean. That is the point behind Ripple – to create a Rippl Effect.”